WBN:DIGITAL

The study showed searchers who engage with social media, especially those exposed to a brand’s influenced social media, are far more likely to search for lower-funnel terms compared to consumers who do not engage with social media. Further, consumers exposed to a brand’s influenced social media and paid search programs are 2.8x more likely to search for that brand’s products compared to users who only saw paid search.

Hier gibt es dazu ein Whitepaper: http://www.searchfuel.com/2009/10/search-marketing-social-media-interplay/